YDP and my client each endeavored to reach populations underserved by higher education in their respective local contexts. This comprehensive plan and pitch leveraged knowledge of preexisting partnerships to identify and illustrate the most compelling opportunities for growth and mutual benefit.
Each of the Illinois Tech Global Leaders Program’s (“GLP”) hundreds of Scholars has their own unique story to tell, and GLP fits into their personal and professional arcs in myriad ways. Scholar Stories communicates these narratives, recounting students’ journeys in voices as diverse as the young people whose experiences they feature.
This project centered on the creation of original, evergreen content advising startups and small businesses on social media strategy and analytical tools. Search Engine Optimization (SEO) strategy informed topic generation. Content deliverables garnered thousands of unique social shares, with tens of thousands of views and impressions.
Businesses building their web and social media presence from scratch must prioritize how they grow their reach and achieve maximum impact. This guide helps businesses select the most strategic platforms for their goals, and also includes tools and best practices to utilize each network to its greatest potential.
Students across the world seeking admission to highly-selective international high schools often find their candidacy hinging on their Secondary School Admission Test (“SSAT”) scores. This textbook-length guide, developed for Cardinal Scholars (since acquired by CourseHero), prepares students for success on the SSAT through approachable, youth-centered language and instruction. The project included the creation of original practice questions and sections based on published materials from real SSAT exams.